About

G’day 👋🏻,
I'm Anniie Lee.

With 6+ years of experience, love exploring and hunting for treasures from qualitative or quantitative data and finding out those mysterious things that users will not tell you. I am a keen learner, team player, and enjoy taking on new challenges and side projects.

The image featured at the top of the about us page #1
The image featured at the top of the about us page #1

EXPERIENCES

FunNow · Product Designer, Growth

2022/03 — PRESENT

FunNow is an instant lifestyle booking APP and is now available in Hong Kong, Japan, Malaysia Bangkok, Philippines and Singapore.

  1. Ideation with PMs, designers and engineers to form hypotheses for experimentation across the customer-facing funnel to drive customer and business value.

  2. Organized internal workshops for cross-departmental collaboration and goal alignment in product development.

  3. Conducted international product design and user research, gathering insights through regular user interviews and sharing comprehensive reports with various departments.

  4. Led significant feature enhancements, such as membership systems and search functionality, earning high user praise.

  5. Initiated and managed the Design System development project, overseeing design token implementation, progress tracking, and content planning.

#A/B Testing #Design System #Workshops

#Multinational design and research #Cross-team collaboration

GRASS · Product Designer

2021/09 — PRESENT

GRASS is a dating APP designed for people who love outdoor activities.

  1. Designed experiments and features to enhance the performance of GRASS across three key metrics: paid conversion rate, retention rate, and matching rate.

  2. GRASS has been selected multiple times as a featured application by the Apple App Store and in March 2023, represented by female developers from GRASS, participated in a special interview with Apple.

  3. Led a student team in a collaborative educational project, resulting in a 25% increase in new users for the app.

#Experiment Design #Design System #Leadership and collaboration

Statementdog · UI/UX Designer

2019/09 — 2022/02

Statementdog is an investment and analysis data-providing platform.

  1. Conducted user research for stock market investors, segmented users, and designed and tracked features for different user segments.

  2. Led cross-device product design efforts, validating new features through wireframes, user flow diagrams, and prototypes to enhance the user experience.

  3. Established a design system to improve collaboration with engineers.

#User Segmentation #Cross-device Design

COMMUNITY

ADPList · Mentor

2023-Present

  1. Completed 27 mentor sessions, totaling 1110 minutes in 2023.

  2. Provide product design consultations including resume reviews, design advice, and career guidance to mentees.

AAPD · Teaching Assistant

2023-Present

  1. Providing weekly Office Hours for participating teams to assist in clarifying client requirements and addressing challenges in the product design process.

  2. Assisting in the preliminary round judging.

The MentorShip Taiwan · Navigator

2023

  1. Facilitated monthly meetings, sharing valuable workplace experiences to contribute insights and foster a supportive community.

  2. Listened actively to designers' challenges, providing guidance and leading discussions and workshops.

AAPD · Teaching Assistant

2023-Present

  1. Co-organized the 2nd UBC Book Club, involving 10 sessions over 6 months, with a participation of more than 450 individuals.

  2. Collaborated with Hahow to host the AIGC Online Symposium, featuring 8 experts in software and technology design, attracting over 350 online attendees.

  3. Managed the UBC team database, authored official notes for book club sessions, and conducted interviews for the personality profile series "Beyond the Screen."

Contact

Hello! I'm here to connect and chat. Don't hesitate to reach out!

2024 Anniie Lee, who is swinging between ESFJ and ISFJ 🧋

Contact

Hello! I'm here to connect and chat. Don't hesitate to reach out!

2024 Anniie Lee, who is swinging between ESFJ and ISFJ 🧋

Contact

Hello! I'm here to connect and chat. Don't hesitate to reach out!

2024 Anniie Lee, who is swinging between ESFJ and ISFJ 🧋